Purpose
At Generon International, our purpose is to co-create thriving cultures where individuals, teams, and organizations can unlock their highest potential through source-inspired leadership. We exist to foster environments rooted in authenticity, inclusion, and innovation—places where human connection drives meaningful progress, and values shape lasting impact. By empowering leaders and businesses to embrace purpose, embody wholeness, and inspire transformation, we aim to build a more harmonious and prosperous world.
Values
Culture at the Core
Culture is the foundation of everything we do. If we could choose just one value to define us, it would be culture. We strive to embody and help others create a culture rooted in curiosity through beginner’s mind where inclusion, integrity, courage, vulnerability, and wholeness are integral. Our approach fosters environments where individuals, teams and organizations thrive with purpose and authenticity.
Beginner's Mind
We embrace our work with curiosity and openness, stepping beyond our comfort zones to create the conditions for exploration and growth. By approaching each challenge with fresh perspectives, we unlock new possibilities and foster continuous learning. True innovation emerges when we remain open to change and believe in what is possible.
Inclusion
Cultivating environments where diversity and belonging are not just valued but celebrated. We are committed to ensuring that every individual feels welcomed, respected, and empowered to share unique perspectives and experiences because we recognize that our collective strength comes from embracing what makes each of us different.
Vulnerability
Embracing vulnerability means authentically living our values, bringing our whole selves to purposeful work. By expressing who we truly are and sharing what we genuinely believe, we cultivate the openness and loving connection that lie at the heart of our human-centered approach.
Courage
Courage is the foundation that makes all other virtues possible. Through courageous action, trust, and voice, we embrace first attempts and passionately pursue pioneering efforts. We engage in conversations that matter—raising tough issues and sharing often unpopular views—because we know that true progress comes from facing challenges head-on. With courage, we create meaningful impact and drive change.
Integrity
Integrity means doing the right thing, even when it’s difficult. It fosters honor, trust, and respect—the foundation for building meaningful and lasting relationships. Through integrity, we create a culture of accountability and authenticity that sustains our work and our connections.
Wholeness
We empower individuals, teams, and organizations to realize their fullest potential in complete and harmonious ways. By honoring each person’s unique abilities—both seen and unseen—we unlock powerful insights that can be expressed and applied to strengthen businesses and enrich society. Wholeness is about embracing our collective capacities to create greater impact and meaningful change.